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	<title>THE LOCALS OF BRASIL</title>
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	<link>http://www.thelocal.com.br</link>
	<description>Brazil information in english: economy, investment opportunities, real estate, culture, entertainment and brazilian way of life.</description>
	<lastBuildDate>Mon, 06 Feb 2012 03:30:31 +0000</lastBuildDate>
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		<item>
		<title>Adriana Lima, brazilian model, chosen one of the best ads of Superbowl 2012</title>
		<link>http://www.thelocal.com.br/2012/02/adriana-lima-brazilian-model-chosen-one-of-the-best-ones-of-superbowl-2012/</link>
		<comments>http://www.thelocal.com.br/2012/02/adriana-lima-brazilian-model-chosen-one-of-the-best-ones-of-superbowl-2012/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 00:45:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[adriana lima]]></category>
		<category><![CDATA[brazilian model]]></category>
		<category><![CDATA[superbowl]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2337</guid>
		<description><![CDATA[Adriana Lima, brazilian model, chosen as one of the best ads of Superbowl 2012. Watch here the two ads that featured the brazilian muse. Share Technorati Tags: 2012, adriana lima, brazilian model, superbowl]]></description>
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<p>Adriana Lima, brazilian model, chosen as one of the best ads of Superbowl 2012. Watch here the two ads that featured the brazilian muse.</p>
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<!-- start wp-tags-to-technorati 1.02 -->

<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/2012' rel='tag' target='_blank'>2012</a>, <a class='technorati-link' href='http://technorati.com/tag/adriana+lima' rel='tag' target='_blank'>adriana lima</a>, <a class='technorati-link' href='http://technorati.com/tag/brazilian+model' rel='tag' target='_blank'>brazilian model</a>, <a class='technorati-link' href='http://technorati.com/tag/superbowl' rel='tag' target='_blank'>superbowl</a></p>

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		</item>
		<item>
		<title>Summer brings out the best of Rio &#8211; February 2012</title>
		<link>http://www.thelocal.com.br/2012/02/summer-brings-out-the-best-of-rio-february-2012/</link>
		<comments>http://www.thelocal.com.br/2012/02/summer-brings-out-the-best-of-rio-february-2012/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:22:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Carnival]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Tourists]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[beautiful women]]></category>
		<category><![CDATA[nice body]]></category>
		<category><![CDATA[Rio de Janeiro]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2335</guid>
		<description><![CDATA[Following the weekly tradition, and due to its success, here is this weeks Summer Brings Out the Best of Rio post. Here you will find the best pictures of the most beautiful women in Rio de Janeiro. February 2012 edition. Jaque Khury dating at Praia do Pepê, Rio Jaque Khury dating at Praia do Pepê, [...]]]></description>
			<content:encoded><![CDATA[<p><br />
Following the weekly tradition, and due to its success, here is this weeks Summer Brings Out the Best of Rio post. Here you will find the best pictures of the most beautiful women in Rio de Janeiro. February 2012 edition.</p>
<p><img alt="" src="http://i0.ig.com/bancodeimagens/0m/yd/09/0myd09bc88rokwpea16dzrg1q.jpg" title="Jaque Khury dating at Praia do Pepê, Rio" class="alignnone" width="652" height="408" /><br />
Jaque Khury dating at Praia do Pepê, Rio</p>
<p><img alt="" src="http://odia.ig.com.br/polopoly_fs/1.402287!/image/image.JPG_gen/derivatives/landscape_575/image.JPG" title="Jaque Khury dating at Praia do Pepê, Rio" class="alignnone" width="575" height="345" /><br />
Jaque Khury dating at Praia do Pepê, Rio</p>
<p><img alt="" src="http://i0.ig.com/bancodeimagens/bs/ep/43/bsep43czopowh58beqydf6xf6.jpg" title="Mirella Santos, model, nice body" class="alignnone" width="652" height="408" /><br />
Mirella Santos, model, nice body.</p>
<p><img alt="" src="http://i0.ig.com/bancodeimagens/6p/5c/p6/6p5cp6c4l5oxun8kb2lo43enk.jpg" title="Mirella Santos, model, nice body" class="alignnone" width="652" height="408" /><br />
Mirella Santos, model, nice body.</p>
<p><img alt="" src="http://i0.ig.com/bancodeimagens/8q/x5/1k/8qx51kzrz7sresrdv6b708fsy.jpg" title="Mirella Santos, model, nice body. The color of the summer in Rio" class="alignnone" width="652" height="408" /><br />
Mirella Santos, model, nice body. The color of the summer in Rio</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/beautiful+women' rel='tag' target='_blank'>beautiful women</a>, <a class='technorati-link' href='http://technorati.com/tag/nice+body' rel='tag' target='_blank'>nice body</a>, <a class='technorati-link' href='http://technorati.com/tag/Rio+de+Janeiro' rel='tag' target='_blank'>Rio de Janeiro</a></p>

<!-- end wp-tags-to-technorati -->
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		</item>
		<item>
		<title>Embraer delivers jet to Jackie Chan</title>
		<link>http://www.thelocal.com.br/2012/02/embraer-delivers-jet-to-jackie-chan/</link>
		<comments>http://www.thelocal.com.br/2012/02/embraer-delivers-jet-to-jackie-chan/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:49:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Economic Information]]></category>
		<category><![CDATA[Investment Opportunities]]></category>
		<category><![CDATA[aircraft]]></category>
		<category><![CDATA[aircraft company]]></category>
		<category><![CDATA[aviation]]></category>
		<category><![CDATA[business jets]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[executive aviation]]></category>
		<category><![CDATA[jackie chan]]></category>
		<category><![CDATA[manufacturer]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[sao jose dos campos]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2332</guid>
		<description><![CDATA[Embraer, the brazilian commercial aircraft company, announced this Friday the delivery of a Legacy 650 for the Chinese actor Jackie Chan, at the company&#8217;s headquarters in Sao Jose dos Campos, SP. The aircraft, customized with the logo of a dragon, is the first to be delivered to China. Chan, Embraer brand ambassador, will help promote [...]]]></description>
			<content:encoded><![CDATA[<p><br />
Embraer, the brazilian commercial aircraft company, announced this Friday the delivery of a Legacy 650 for the Chinese actor Jackie Chan, at the company&#8217;s headquarters in Sao Jose dos Campos, SP. The aircraft, customized with the logo of a dragon, is the first to be delivered to China.</p>
<p> Chan, Embraer brand ambassador, will help promote the line of executive jets Brazilian manufacturer. &#8220;This delivery marks a historic moment for Embraer, because it solidifies a long and successful relationship between the company and China,&#8221; said Ernest Edwards in a statement, executive vice president for executive aviation market.</p>
<p> In addition to delivery to Jackie Chan, Embraer informs that received 13 orders for the Legacy 650 made ​​by Minsheng Financial Leasing Co, Ltd, China, a leading leasing business jets in the country.</p>
<p> The scope of the Legacy 650 is of 7223 km. The aircraft carries four passengers, with the possibility of non-stop flights between Beijing and Dubai (UAE) or between Hong Kong and Adelaide (Australia). Today the company is unique in offering a full line of executive jets, from entry level to ultra-large.</p>
<p><img alt="" src="http://i0.ig.com/bancodeimagens/5q/q8/y8/5qq8y8ju6mex7itgufk1q9gh9.jpg" title="Legacy 650 jet delivered to Jackie Chan, Ambassador of the Embraer brand" class="alignnone" width="652" height="480" /><br />
Legacy 650 jet delivered to Jackie Chan, Ambassador of the Embraer brand</p>
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<!-- start wp-tags-to-technorati 1.02 -->

<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/aircraft' rel='tag' target='_blank'>aircraft</a>, <a class='technorati-link' href='http://technorati.com/tag/aircraft+company' rel='tag' target='_blank'>aircraft company</a>, <a class='technorati-link' href='http://technorati.com/tag/aviation' rel='tag' target='_blank'>aviation</a>, <a class='technorati-link' href='http://technorati.com/tag/business+jets' rel='tag' target='_blank'>business jets</a>, <a class='technorati-link' href='http://technorati.com/tag/company' rel='tag' target='_blank'>company</a>, <a class='technorati-link' href='http://technorati.com/tag/executive+aviation' rel='tag' target='_blank'>executive aviation</a>, <a class='technorati-link' href='http://technorati.com/tag/jackie+chan' rel='tag' target='_blank'>jackie chan</a>, <a class='technorati-link' href='http://technorati.com/tag/manufacturer' rel='tag' target='_blank'>manufacturer</a>, <a class='technorati-link' href='http://technorati.com/tag/market' rel='tag' target='_blank'>market</a>, <a class='technorati-link' href='http://technorati.com/tag/sao+jose+dos+campos' rel='tag' target='_blank'>sao jose dos campos</a></p>

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		<title>Christ The Redemeer, a symbol of Rio de Janeiro</title>
		<link>http://www.thelocal.com.br/2012/02/christ-the-redemeer-a-symbol-of-rio-de-janeiro/</link>
		<comments>http://www.thelocal.com.br/2012/02/christ-the-redemeer-a-symbol-of-rio-de-janeiro/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:36:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Economic Information]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Rio de Janeiro]]></category>
		<category><![CDATA[Tourists]]></category>
		<category><![CDATA[christ the redeemer]]></category>
		<category><![CDATA[hollywood productions]]></category>
		<category><![CDATA[religious image]]></category>
		<category><![CDATA[religious symbol]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2328</guid>
		<description><![CDATA[Christ the Redeemer is one of the main symbols of Brazil. His image, easily recognized around the world, helps sell products and carries a meaning that opens doors, convince sponsors and public calls for various events. All this obviously leads to a question: what is the value of this brand? In an extreme stretch of [...]]]></description>
			<content:encoded><![CDATA[<p><br />
Christ the Redeemer is one of the main symbols of Brazil. His image, easily recognized around the world, helps sell products and carries a meaning that opens doors, convince sponsors and public calls for various events. All this obviously leads to a question: what is the value of this brand? In an extreme stretch of the imagination, as a good salesman could charge for it? Among the specialists in economics, advertising and law, the conclusion is usually the same: it is difficult to establish material value to a religious symbol that became at the same time, the stronger representation of a city and a country.</p>
<p><img alt="" src="http://vejario.abril.com.br/imagem/2011/vjrio2238cristo/negocios2.jpg" title="Jewelry, pillows, dresses: the criteria for using the image of Christ are malleable, but the Church calls for common sense prevailing" class="alignnone" width="620" height="351" /><br />
Jewelry, pillows, dresses: the criteria for using the image of Christ are malleable, and the Church calls for common sense prevails</p>
<p>The challenge of fixing a price gets even more difficult by the fact that the Archdiocese does not charge for its use &#8211; are requested only counterparts. But the parameters exist. To release any licensed product, Disney collects 14% of gross sales of the company wishing to explore their symbol. Boschi said that the Church could easily follow a similar percentage, because of the recognition that the monument has around the world. &#8220;Are contracts with goals and deadlines,&#8221; he says.</p>
<p>The reality, however, is quite different. In 2012 disaster movie, there is a sequence that shows the Redeemer collapsing. The horrific image helped the film to drag thousands of Brazilian moviegoers to a dark room and in the U.S. market to bill U.S. $ 166 million. Items such as T-shirts and posters with the apocalyptic scene swelled the safe production and acted as placement of the tape. Of course, this is a subtle calculation, subjective, but perfectly measurable.</p>
<p><img alt="" src="http://vejario.abril.com.br/imagem/2011/vjrio2238cristo/negocios3.jpg" title="Jewelry, pillows, dresses: the criteria for using the image of Christ are malleable, but the Church calls for common sense prevailing" class="alignnone" width="620" height="351" /><br />
Jewelry, pillows, dresses: the criteria for using the image of Christ are malleable, and the Church calls for common sense prevails</p>
<p>Few people are willing to pay for it &#8211; and some exaggerate the lack of ethics. In the case of 2012, the impact of those seven seconds of destruction caused a subpoena against Columbia Pictures, from the Archdiocese of Rio, guardian of the rights and religious image of the statue. The representatives of the studio had made a prior consultation and went ahead despite the negative, because the budget Hollywood productions that level, almost always mellow, already includes funding for compensation.</p>
<p>Interestingly, such episodes have been repeated more frequently in recent times, perhaps a side effect of the election of the statue as one of the seven wonders of the modern world, and the great visibility of River In August, recording a commercial for a company Air Uruguay almost caused a diplomatic incident. In the piece of propaganda, the football player Loco Abreu would make a hat in Christ, simulating a dribble. He came to kick toward the monument when it was suddenly stopped by guards. The ad did not air, the Uruguayans became formal and apologized for that reason.</p>
<p>Requests are considered on a case. Depending on the purpose, provides a contrast to the simple release without anything in return or veto summary. For the film animation Rio, for example, was not made request some. Moreover, in September, the Catholic Church has avoided any possibility of understanding with the social networking site The Ohhtel, which used the image of an outdoor monument, erected in Barra da Tijuca, as if Christ bless skipped around. The company, which specializes in extramarital affairs, produced an advertisement that stamped the text &#8220;Have a case now! Repent, then, &#8220;with the photo of the Redeemer, bought from an agency, appearing in the corner of the image. The Archdiocese has asked, and got, the ad was removed from there in less than 24 hours. With about 250,000 registered Internet users, the site claimed to be unaware that there was need for authorization, acknowledged the error and made a public retraction.</p>
<p><img alt="" src="http://vejario.abril.com.br/imagem/2011/vjrio2238cristo/negocios4.jpg" title="The player Loco Abreu gave the statue a few ball kicks, and the commercial was banned" class="alignnone" width="620" height="351" /><br />
The player Loco Abreu gave the statue a few ball kicks, and the commercial was banned</p>
<p>Certainly you are also in trouble in the coming days, a Brazilian food restaurant in Amsterdam, the Netherlands, whose poster was stopped last month in the media and the Internet. Above the list of cards supported by the establishment appears an assembly with Christ holding glasses of caipirinha. The house, which offers barbeque on a rotating basis and show mulatto, seems to have gone, as always reinforces the Archdiocese, the limits of common sense. What we do not know the exact value of the brand in U.S. dollars is real or even understandable. Difficult to accept the lack of perception that it is worth a lot to be used as well.</p>
<p><img alt="" src="http://vejario.abril.com.br/imagem/2011/vjrio2238cristo/negocios5.jpg" title="The Christ in an outdoor site for dating" class="alignnone" width="620" height="351" /><br />
The Christ in an outdoor for a dating site.</p>
<p>From veja-rio.com.br </p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/christ+the+redeemer' rel='tag' target='_blank'>christ the redeemer</a>, <a class='technorati-link' href='http://technorati.com/tag/hollywood+productions' rel='tag' target='_blank'>hollywood productions</a>, <a class='technorati-link' href='http://technorati.com/tag/religious+image' rel='tag' target='_blank'>religious image</a>, <a class='technorati-link' href='http://technorati.com/tag/religious+symbol' rel='tag' target='_blank'>religious symbol</a></p>

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		<title>Buying property nowadays in Rio 2</title>
		<link>http://www.thelocal.com.br/2012/01/buying-property-in-rio-de-janeiro-nowadays/</link>
		<comments>http://www.thelocal.com.br/2012/01/buying-property-in-rio-de-janeiro-nowadays/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 21:58:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Economic Information]]></category>
		<category><![CDATA[Investment Opportunities]]></category>
		<category><![CDATA[Property]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[bedroom]]></category>
		<category><![CDATA[Housing]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[property investment for rent in Rio]]></category>
		<category><![CDATA[Real]]></category>
		<category><![CDATA[residencial property]]></category>
		<category><![CDATA[rio de janeiro real estate market]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2324</guid>
		<description><![CDATA[People looking for an apartment to live in Rio already know: prices are a little crazy these days. Prices rose exponentially in the last two or three years, and it requires a good deal of patience to find the desired property, for the value that it is imagined to spend. For many, the feeling is [...]]]></description>
			<content:encoded><![CDATA[<p><br />
People looking for an apartment to live in Rio already know: prices are a little crazy these days. Prices rose exponentially in the last two or three years, and it requires a good deal of patience to find the desired property, for the value that it is imagined to spend. For many, the feeling is that it will be impossible to achieve. The good news is that according to experts, the trend for prices in 2012 is stabilizing. The bad news is that despite the lobby of the market, the government has not signaled that it will raise the ceiling of R$ 500.000 for properties financed by the Housing Financing System (SFH). Because, analysts still question whether we are facing a price bubble. Given this scenario, we went to find out what is costing about in Rio, for convenience, we choose three limits &#8211; real estate of R$ 300,000, R$ 600.000 and R$ 1 million.</p>
<p>Only with $ 1 million you can buy really comfortable apartments in the south zone of the city. The value allows to acquire properties ranging from large two-bedroom, in neighborhoods like Botafogo and Jardim Botanico, to modern lofts in an enterprise in Laranjeiras. If the idea is to live in Ipanema and Leblon, however, you will still need to look hard for it. These neighborhoods offer two-room deals for that amount, but not always the buildings are in good condition. In Leblon, according to the Secovi-Rio, the average price of an apartment of this kind would be R$ 1.3 million.</p>
<p>- Up to R$ 1 million, there are still buildings in Gávea, a neighborhood with a strong upward trend, as it will receive a subway station &#8211;  says Leonardo Schneider, vice president of Secovi-Rio.</p>
<p>But the largest number of offers is concentrated in the range going from R$ 350.000 to R$ 700.000. And in all regions of the city. With R$ 600.000 in the pocket and a little luck on the other, for example, you can even buy good two-bedroom apartments in neighborhoods such as Copacabana, Botafogo and Flamengo. Most likely in need of works, which, incidentally, is almost always necessary when choosing a used property.</p>
<p>- These values ​​vary not only according to location, but the condition of the property: if it is a high floor, or if you have a view, if the blueprint is well divided. Copacabana for example has many offers for that amount, but in the streets as Barata Ribeiro and Nossa Senhora de Copacabana, not always attractive because of the large movement.</p>
<p>In neighbourhoods as Tijuca and Barra, the comfort increases with the size, there are apartments of about 70 square meters, two-bedroom condominiums of up to ten years, with some leisure facilities. With this value, you can also get to Ipanema, but only in conjugadão(studios) or bed-living room without place to park, and certainly no elevator.</p>
<p>- My biggest volume of sales of real estate is currently below the R$ 400 thousand. Most of these in regions like Barra da Tijuca, Recreio, and Jacarepaguá North Zone, which accounts for two thirds of the new releases that are made in Rio. Thes are expanding places because they are in recovery or because they receive state investments &#8211; evaluates Luigi Gain Martins director of Rio&#8217;s arm Lopes Real Estate.</p>
<p>It is difficult to reconcile the South Zone and apartments of up to R$ 300 000. Not that the value is so low. But with prices in vogue in the city, finding a good property for that price in the region is the hardest task. Here this value finds you conjugados(studios) of up to 20 square meters in old buildings in Copacabana. Or a little larger, about 30 square meters, in Botafogo or Flamengo.</p>
<p>Read more about this in # http://oglobo.globo.com/imoveis/o-mapa-dos-precos-de-imoveis-no-rio-3787157 ixzz1ksyCvAE1</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/bedroom' rel='tag' target='_blank'>bedroom</a>, <a class='technorati-link' href='http://technorati.com/tag/Housing' rel='tag' target='_blank'>Housing</a>, <a class='technorati-link' href='http://technorati.com/tag/market' rel='tag' target='_blank'>market</a>, <a class='technorati-link' href='http://technorati.com/tag/property+investment+for+rent+in+Rio' rel='tag' target='_blank'>property investment for rent in Rio</a>, <a class='technorati-link' href='http://technorati.com/tag/Real' rel='tag' target='_blank'>Real</a>, <a class='technorati-link' href='http://technorati.com/tag/residencial+property' rel='tag' target='_blank'>residencial property</a>, <a class='technorati-link' href='http://technorati.com/tag/rio+de+janeiro+real+estate+market' rel='tag' target='_blank'>rio de janeiro real estate market</a></p>

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		<title>Summer brings out the best of Rio 3</title>
		<link>http://www.thelocal.com.br/2012/01/summer-brings-out-the-best-of-rio-3/</link>
		<comments>http://www.thelocal.com.br/2012/01/summer-brings-out-the-best-of-rio-3/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 21:26:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Carnival]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2317</guid>
		<description><![CDATA[Following the weekly tradition, and due to its success, here is this weeks Summer Brings Out the Best of Rio post. Here you will find the best pictures of the most beautiful women in Rio de Janeiro. Nicole Bahls, brazilian actress and model, sculptural body Miriam Barreto, Portelas sambas school muse 2012 Share]]></description>
			<content:encoded><![CDATA[<p><br />
Following the weekly tradition, and due to its success, here is this weeks Summer Brings Out the Best of Rio post. Here you will find the best pictures of the most beautiful women in Rio de Janeiro.</p>
<p><img alt="" src="http://odia.ig.com.br/galerias/Uploads/imagens2/destaque_2012127124658F9895147645AD05.JPG" title="Nicole Bahls, brazilian actress and model, sculptural body" class="alignnone" width="423" height="519" /><br />
Nicole Bahls, brazilian actress and model, sculptural body</p>
<p><img alt="" src="http://odia.ig.com.br/galerias/Uploads/imagens2/destaque_2012127124715A490A2DD593108B.JPG" title="Nicole Bahls, brazilian actress and model, sculptural body" class="alignnone" width="374" height="519" /></p>
<p><img alt="" src="http://odia.ig.com.br/galerias/Uploads/imagens2/destaque_201212712524160BA9E9FF8FD12B.JPG" title="Miriam Barreto, Portelas sambas school muse 2012" class="alignnone" width="673" height="449" /><br />
Miriam Barreto, Portelas sambas school muse 2012</p>
<p><img alt="" src="http://odia.ig.com.br/galerias/Uploads/imagens2/destaque_20121271253161BAD1369A07CF41.JPG" title="Miriam Barreto, Portelas sambas school muse 2012" class="alignnone" width="346" height="519" /></p>
<p><img alt="" src="http://odia.ig.com.br/galerias/Uploads/imagens2/destaque_2012127125333B54D5D03A416945.JPG" title="Miriam Barreto, Portelas sambas school muse 2012" class="alignnone" width="346" height="519" /></p>
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		<title>Brazilian interest rates and peculiar situations</title>
		<link>http://www.thelocal.com.br/2012/01/brazilian-interest-rates/</link>
		<comments>http://www.thelocal.com.br/2012/01/brazilian-interest-rates/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 03:41:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Economic Information]]></category>
		<category><![CDATA[Investment Opportunities]]></category>
		<category><![CDATA[brazilian economy]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[interest rates]]></category>
		<category><![CDATA[jobless rate]]></category>
		<category><![CDATA[luiz inacio lula da silva]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[remarkable achievement]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2312</guid>
		<description><![CDATA[From the Economist Robert Shiller of Yale University, an expert on the affairs of the impact of neuroscience in Economics, about something very typical of Brazilian economy, told the newspaper O Estado de Sao Paulo: - How can there be interest rates so high for so long? It&#8217;s still on my agenda to understand that. [...]]]></description>
			<content:encoded><![CDATA[<p><br />
From the Economist Robert Shiller of Yale University, an expert on the affairs of the impact of neuroscience in Economics, about something very typical of Brazilian economy, told the newspaper O Estado de Sao Paulo:<br />
- How can there be interest rates so high for so long? It&#8217;s still on my agenda to understand that.</p>
<p>Belo, copied from http://blogs.ft.com/beyond-brics/2012/01/27/brazils-three-speed-economy/#ixzz1kcuyfFYq</p>
<p>Brazil`s economy is indeed at one of those multi-speed moments that it is becoming known for.</p>
<p>Readers will recall that in 2010, the last year in office of President Luiz Inacio Lula da Silva, economists complained that Brazil had one foot on the brake and one on the accelerator. The foot on the brake was interest rates as the central bank ramped them up to try to keep inflation under control while the accelerator was, of course, fiscal spending as the outgoing president kept the budgetary pedal to the metal as his anointed successor, Dilma Rousseff, contested an election that year.</p>
<p>Now Brazil is in the strange position of having record low unemployment – 4.7 per cent in December compared with 5.2 per cent in November, even as its economy crawled along at near zero rates of growth in the third and fourth quarters.</p>
<p>Perhaps, there is a third speed that we didn’t previously know about too. In spite of the all-time low jobless rate and stubborn inflation, which remains near the top of the upper end of the central bank’s target range of 4.5 per cent plus or minus 2 percentage points – it seems the benchmark Selic interest rate is also headed for near record lows as well.</p>
<p>The central bank predicted in the minutes of its meeting last week (released on Thursday), during which it cut rates to 10.5 per cent in the fourth 50-basis point cut in a row, that the Selic would fall into single digits this year. This would be a potentially remarkable achievement. Brazil’s high interest real rate is seen as one of the most sticky and unconstructive legacies of its decades of runaway inflation.</p>
<p>But the question is whether the Selic can be held down at such levels. With unemployment so low, large above-inflation increases in wages coming through this year and the economy showing signs of recovery, the central bank may have slashed rates only to be forced in a couple of months to put them back up again to address a resurgence in prices.</p>
<p>All of Brazil will be hoping that the instincts of the central bank governor, Alexandre Tombini, which have so far proven uncannily accurate, will be correct again.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/brazilian+economy' rel='tag' target='_blank'>brazilian economy</a>, <a class='technorati-link' href='http://technorati.com/tag/Economics' rel='tag' target='_blank'>Economics</a>, <a class='technorati-link' href='http://technorati.com/tag/interest' rel='tag' target='_blank'>interest</a>, <a class='technorati-link' href='http://technorati.com/tag/interest+rates' rel='tag' target='_blank'>interest rates</a>, <a class='technorati-link' href='http://technorati.com/tag/jobless+rate' rel='tag' target='_blank'>jobless rate</a>, <a class='technorati-link' href='http://technorati.com/tag/luiz+inacio+lula+da+silva' rel='tag' target='_blank'>luiz inacio lula da silva</a>, <a class='technorati-link' href='http://technorati.com/tag/neuroscience' rel='tag' target='_blank'>neuroscience</a>, <a class='technorati-link' href='http://technorati.com/tag/remarkable+achievement' rel='tag' target='_blank'>remarkable achievement</a></p>

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		<title>Jennifer Lopez on the brazilian carnival 2012</title>
		<link>http://www.thelocal.com.br/2012/01/jennifer-lopez-on-the-brazilian-carnival-2012/</link>
		<comments>http://www.thelocal.com.br/2012/01/jennifer-lopez-on-the-brazilian-carnival-2012/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 03:25:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Carnival]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Rio de Janeiro]]></category>
		<category><![CDATA[Tourists]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[camarote]]></category>
		<category><![CDATA[carnaval in rio]]></category>
		<category><![CDATA[diva]]></category>
		<category><![CDATA[jennifer lopez]]></category>
		<category><![CDATA[muse]]></category>
		<category><![CDATA[rio carnival]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2310</guid>
		<description><![CDATA[The cabin(camarote) of the Brahma beer changed place in Sapucaí(the avenue where Samba schools parade in Carnaval in Rio), but by no means lost its luster. And as always, it promises to be one of the most lively and full of beautiful people of Rio Carnival 2012. To start, Jennifer Lopez is a guaranteed presence [...]]]></description>
			<content:encoded><![CDATA[<p><br />
The cabin(camarote) of the Brahma beer changed place in Sapucaí(the avenue where Samba schools parade in Carnaval in Rio), but by no means lost its luster. And as always, it promises to be one of the most lively and full of beautiful people of Rio Carnival 2012. To start, Jennifer Lopez is a guaranteed presence on site. According to the organization, unlike other years, the cabin will not have a muse, but the singer will represent the &#8220;Sapucar,&#8221; a term coined to describe the mood of the carnival.</p>
<p>The film&#8217;s director of advertising, Heitor Dhalia, said details of the recording with Jennifer Lopez in Los Angeles, and was full of praise for the diva. &#8220;She literally learned to samba in half an hour. I think she&#8217;s super excited to come to Rio,&#8221; he said. The commercials were made on 15 January, but the pictures of Jennifer dancing leaked to the press the next day.</p>
<p> The organization of the space, however, made secret to talk about a possible show of the singer on the spot. &#8220;It depends on the excitement of it,&#8221; said Peter Adamy, marketing manager of Brahma. The first advertisement with the artist will air on Thursday.</p>
<p><img alt="" src="http://odia.ig.com.br/portal/odianafolia/fotos/12/01/24_cantoraempe575.jpg" title="Jennifer Lopez's commercial for Brahma recorded in Los Angeles" class="alignnone" width="575" height="223" /><br />
Jennifer Lopez&#8217;s commercial for Brahma recorded in Los Angeles </p>
<p>In the video, released in the first hand, the singer appears saying &#8220;What&#8217;s Sapucar?&#8221; (What&#8217;s Sapucar?) And then says: &#8220;My dream is Sapucar in Brazil&#8221; (My dream is Sapucar in Brazil). The commercial with Jennifer samba was guarded, and will be released in coming weeks. Just the making of images were transmitted.</p>
<p><strong>Jennifer on national network</strong><br />
As anticipated columnist Leo Dias of the O Dia newspaper, Jennifer Lopez should arrive at the Rio Carnival on Saturday, February 18. Contracted for $ 2 million dollars, she should only give the breath of grace in the parade on Sunday.</p>
<p>The owner of the hit &#8216;On the Floor &#8220;won the fat cache of Brahma not only to wear the shirt of the box cabin (camarote), but also for starring in the brand&#8217;s marketing, which was recorded in Los Angeles. Most likely, Jennifer brings her new boyfriend in tow, Casper Smart, his choreographer just 24 years old (18 years less than the singer).</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/camarote' rel='tag' target='_blank'>camarote</a>, <a class='technorati-link' href='http://technorati.com/tag/carnaval+in+rio' rel='tag' target='_blank'>carnaval in rio</a>, <a class='technorati-link' href='http://technorati.com/tag/diva' rel='tag' target='_blank'>diva</a>, <a class='technorati-link' href='http://technorati.com/tag/jennifer+lopez' rel='tag' target='_blank'>jennifer lopez</a>, <a class='technorati-link' href='http://technorati.com/tag/muse' rel='tag' target='_blank'>muse</a>, <a class='technorati-link' href='http://technorati.com/tag/rio+carnival' rel='tag' target='_blank'>rio carnival</a></p>

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		<title>Brazilians and their beer</title>
		<link>http://www.thelocal.com.br/2012/01/brazilians-and-their-beer/</link>
		<comments>http://www.thelocal.com.br/2012/01/brazilians-and-their-beer/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 03:07:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Economic Information]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[brazil manufacturers]]></category>
		<category><![CDATA[brazilian beer]]></category>
		<category><![CDATA[Brewery]]></category>
		<category><![CDATA[craft]]></category>
		<category><![CDATA[Malt]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[Oktoberfest]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2308</guid>
		<description><![CDATA[If the Brazilians are known, among other qualities, for creativity and originality in the world of beer is no different. With the growing market for specialty beers, the country took a leap in quality and variety of labels that are available to a public increasingly demanding. According to the Brazilian Kathia Zanatta, bier sommelière from [...]]]></description>
			<content:encoded><![CDATA[<p><br />
If the Brazilians are known, among other qualities, for creativity and originality in the world of beer is no different. With the growing market for specialty beers, the country took a leap in quality and variety of labels that are available to a public increasingly demanding.</p>
<p>According to the Brazilian Kathia Zanatta, bier sommelière from the school Doemens Akademie in Munich (Germany), it is apparent that new market development in Brazil, both by the increased availability of domestic and imported labels and by supply and demand for information about specialty beers in courses, lectures and events.</p>
<p>&#8220;However, most of the population prefers consuming lagers beer rather conventional (group where are inserted Pilseners beers, Bocks and American Largers) and does not have sufficient access to information or special labels to consume them,&#8221; he says.</p>
<p>For a beer, Brazilian labels often seek lighter and refreshing. The wheat beer is one of the most remembered by experts as a style that is gaining ground and many of them have elements of Brazilianness.</p>
<p>For the beer sommelier and columnist for the Good Gourmet, Celso Luis Jr., in Brazil there is a variety of regional ingredients and local breweries are free to test your creativity. In many countries, where production is secular, there are strict rules for the production of the drink, as is the case in Germany where there is legislation that regulates the manufacture.</p>
<p>Here in Brazil, manufacturers make their experiments with regional ingredients such as coffee, Amburana (wood), brown sugar, and jabuticaba (fruit). &#8220;One of the main characteristics of Brazilian beer is that even adding unusual flavors, they do not lose the essence of the original styles,&#8221; he says.</p>
<p>Such is the case of Falke Vivre pour Vivre, of the Style Sour Ale with “jabuticaba”. This label is seasonal because it depends on the time of the fruit harvest which is between October and November. &#8220;The jabuticaba gives flavor and sweetness to beer, competing against the notes and acetic acid,&#8221; says journalist and columnist for beer, Roberto Fonseca. He further points out that the drink is a good pair with more sugary desserts, especially chocolate based.</p>
<p>Brazil is the fourth largest beer market in the world, having produced over 10 billion liters in 2010  and had an annual per capita consumption of 53.3 liters.</p>
<p>The Brazilian beer market is dominated by large factories, which together hold 98.2% market share. AmBev, Schincariol Group, Heineken Brewery and Petropolis, companies that dominate the market, basically provide Light Pilsen style beers.</p>
<p>From the mid-90s in the country began a movement of revolution of micro breweries, who lives a moment of ascension, with Brazilian beer being awarded in international competitions and the discovery by the consumer public, but still only represents 1.8% of the market.</p>
<p><strong>Some microbreweries in Brazil</strong>• Beer Babylon<br />
• Brewery Backer (Belo Horizonte &#8211; MG)<br />
• Brewery Canoinhense (Canoinhas-SC)<br />
• Eisenbahn (Blumenau-SC)<br />
• Borck (Timbo-SC)<br />
• Heimat (Indaial-SC)<br />
• Bierland (Blumenau-SC)<br />
• EikBier (Taboão da Serra, SP)<br />
• Zehn Bier (Brusque-SC)<br />
• Brewery Schornstein (Pomeroy-SC)<br />
• Opa Bier (Joinville-SC)<br />
• Beer Island (Florianópolis-SC)<br />
• Baden Baden (Campos do Jordao, SP)<br />
• Falke Bier (Ribeirão das Neves, MG)<br />
• Krug Bier (Belo Horizonte-MG)<br />
• Lupus Bier (Fortaleza-CE)<br />
• Beer Amazon (Belém-PA)<br />
• Bier Schmitt (Porto Alegre-RS)<br />
• Brewery Bamberg (Votorantim &#8211; SP)<br />
• Beer Mix Classic (Volta Redonda &#8211; RJ)<br />
• Colorado Brewery (Ribeirao Preto)<br />
• Bier Dana (Aldeia da Serra, SP)</p>
<p><strong>The major breweries in Brazil and their brands:</strong>• AmBev (Skol, Brahma, Antarctica, Bohemia, Original Mountain Malt, Polar, etc.)<br />
• FEMSA (Kaiser, Sun, Bavaria, Heineken)<br />
• Primo Schincariol (Nova Schin, Primus)<br />
• Breweries Cintra (Cintra)<br />
• Itaipava (Itaipava, Crystal, Petra)</p>
<p>During the summer, the consumption of the drink becomes much higher. During the Carnival there is a great consumer boom in the country. At the Oktoberfest in Blumenau, consumption even exceeds 400,000 liters in 18 days of celebration.</p>
<p>The production of beer only for local consumption was also the goal of micro breweries began to emerge in Sao Paulo (and interior), Rio de Janeiro and Belo Horizonte. Only in the mid-2000s they began to venture into the craft bottled beer market, risking new styles and new marketing strategies.</p>
<p>In the last decade Brazil also saw an increased interest in specialty beers in general, with increasing imports of specialty beers in Europe. These imported beers usually cost more than the local craft beers.</p>
<p><strong>Market share in 2009:</strong>AmBev (InBev) (70%), Schincariol Group (11.6%), Petrópolis brewery (9.8%), Heineken (6.9%), Other (1.73%).</p>
<p><strong>Most popular brands in 2005: </strong>Skol (32.6%), Brahma (20.4%), Antarctica (13.6%), Nova Schin (10.2%), Kaiser (8.9%).</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/beer' rel='tag' target='_blank'>beer</a>, <a class='technorati-link' href='http://technorati.com/tag/brazil+manufacturers' rel='tag' target='_blank'>brazil manufacturers</a>, <a class='technorati-link' href='http://technorati.com/tag/brazilian+beer' rel='tag' target='_blank'>brazilian beer</a>, <a class='technorati-link' href='http://technorati.com/tag/Brewery' rel='tag' target='_blank'>Brewery</a>, <a class='technorati-link' href='http://technorati.com/tag/craft' rel='tag' target='_blank'>craft</a>, <a class='technorati-link' href='http://technorati.com/tag/Malt' rel='tag' target='_blank'>Malt</a>, <a class='technorati-link' href='http://technorati.com/tag/market' rel='tag' target='_blank'>market</a>, <a class='technorati-link' href='http://technorati.com/tag/Oktoberfest' rel='tag' target='_blank'>Oktoberfest</a></p>

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		<title>Fatboy Slim plays samba in Rio&#8217;s samba school rehearsal</title>
		<link>http://www.thelocal.com.br/2012/01/fatboy-slim-plays-samba-in-rios-samba-school-rehearsal/</link>
		<comments>http://www.thelocal.com.br/2012/01/fatboy-slim-plays-samba-in-rios-samba-school-rehearsal/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 18:51:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Carnival]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[pictures]]></category>
		<category><![CDATA[rehearsal]]></category>
		<category><![CDATA[Rio de Janeiro]]></category>
		<category><![CDATA[Samba]]></category>

		<guid isPermaLink="false">http://www.thelocal.com.br/?p=2305</guid>
		<description><![CDATA[One of the greatest phenomena of the electronic music world, the British Fatboy Slim, surrendered on Thursday to the samba of the Porto da Pedra school in Rio de Janeiro. Fatboy, who is in Brazil for a series of presentations, visited the space of the school, in Sao Goncalo, during technical rehearsal, and soon took [...]]]></description>
			<content:encoded><![CDATA[<p><br />
One of the greatest phenomena of the electronic music world, the British Fatboy Slim, surrendered on Thursday to the samba of the Porto da Pedra school in Rio de Janeiro. Fatboy, who is in Brazil for a series of presentations, visited the space of the school, in Sao Goncalo, during technical rehearsal, and soon took part of the pace of the battery.</p>
<p>Very excited, he drew applause and praise from the community&#8217;s master Diogo Thiago with his performance. &#8220;We Fatboy with all affection and he just wanted to try our tools. It was a really cool experience, both for us and for him,&#8221; Diogo said Thiago. The artist was performing in Rio that week.</p>
<p><img alt="" src="http://odia.ig.com.br/portal/odianafolia/fotos/12/01/20_fat575.jpg" title="Fatboy Slim, center, was keen to participate in the rehearsal playing agogo" class="alignnone" width="575" height="370" /><br />
Fatboy Slim, center, was keen to participate in the rehearsal playing agogo.</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Brazil' rel='tag' target='_blank'>Brazil</a>, <a class='technorati-link' href='http://technorati.com/tag/music' rel='tag' target='_blank'>music</a>, <a class='technorati-link' href='http://technorati.com/tag/performance' rel='tag' target='_blank'>performance</a>, <a class='technorati-link' href='http://technorati.com/tag/pictures' rel='tag' target='_blank'>pictures</a>, <a class='technorati-link' href='http://technorati.com/tag/rehearsal' rel='tag' target='_blank'>rehearsal</a>, <a class='technorati-link' href='http://technorati.com/tag/Rio+de+Janeiro' rel='tag' target='_blank'>Rio de Janeiro</a>, <a class='technorati-link' href='http://technorati.com/tag/Samba' rel='tag' target='_blank'>Samba</a></p>

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